Marketing is constantly evolving and we're often at the whim of an algorithm we have no control over. While this can be frustrating 🙃 at times, it can also be incredibly exciting (to me, at least) to figure out what works . 

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As a metrics-driven marketer with 13 years of experience, I've worked on a diverse range of media projects both in-house and on the agency side of things. ​I'm agile and holistic in my approach to building strategies, creating content, and managing campaigns — I follow the data in order to optimize strategies resulting in unprecedented ROI across all channels.

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Industry Experience: Financial Services/FinTech | Insurance | Mobile App | Education Creator Platforms | Consumer Products | Wellness | Lifestyle | Thought Leadership | Books/Publishing | Home Décor | Home Appliances | Creative Services | Non-Profit

Marketing Strategies: Email Marketing | Organic Social Media | Paid marketing | SEO | Omnichannel Marketing | Influencer Marketing | Sponsored Content/Brand Partnerships | Audience Growth | Subscription/Memberships | Video Marketing | Event Marketing

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Technical Competencies: A/B Testing | Anchor | Asana | Basecamp | BeReal | Bit.ly | Buffer | Canva | Constant Contact | ConvertKit | Content Calendars | DocuSign | Dropbox | Eventbrite | Facebook (Ads Manager / Analytics / Audience Insights / Business Manager) | G Suite | Google (Ads / AdWords / Analytics / Data Studio / Suite / Tag Manager / Trends) | Hootsuite | HoneyBook | HTML (Basic) | Hubspot | Instagram | Instagram Insights | Instagram Ads | Kajabi | Klaviyo | Later | Linkedin | LinkedIn Ads | Linktree | Lookalike Audiences | MailChimp | Microsoft Office (Word, Excel, Outlook, PowerPoint, Teams) | Patreon | Pinterest | Podbean | Podia | Podtrac | SEMrush | SEO | Shopify | Skype | Slack | SocialFlow | Spotify for Podcasters (S4P) | Sprout Social | Squarespace | Survey Monkey | Thinkific | TikTok Ads | Trello | TweetDeck | Twitter (Ads / Analytics) | Typeform | Upwork | VSCO | Wix | WooCommerce | WordPress | YouTube Ads | YouTube Analytics | ZenDesk | Zoho | Zoom